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ODA
2022
New York, New York
YoungWoo & Associates
research, medium scale, tower, office, architecture, cultural, commercial, design
9 West 57th Street
design studio
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At 9 West 57th Street, we propose a speculative reactivation of one of New York’s most iconic corporate towers by transforming its underutilized plaza into a sunken civic stage. This inversion of the skyscraper’s typical relationship to the street doesn’t just update a mid-century modernist lobby; it rethinks the social and spatial potential of arrival. The sunken plaza becomes a flexible public threshold: part lobby, part amphitheater, part street performance, and part cultural machine.
Rather than treating the tower as a sealed monument to capital, our approach invites permeability, occupation, and experimentation. By carving the ground plane downward, the lobby is no longer a passive waiting room but a vessel for collective energy. It is a place where sound, light, and body amplify the architectural experience. This is not a retail concourse or a decorative plaza. It is a performative commons embedded into the city’s most high-value real estate.
The design draws from Manhattan’s hidden typologies such as sunken gardens, subway mezzanines, and interior courtyards. These are sampled, exaggerated, and recontextualized into a single volume that remains connected to the street yet operates at a different register. It is a pocket of acoustic, visual, and social intensification. The intervention becomes a downtown piazza within Midtown’s corporate fabric.
Materially and spatially, the project plays with contrast: warm light and cold stone, soft textures and hard perimeters, the verticality of the tower and the horizontal choreography of its base. It stages flexibility through exhibitions, public talks, fashion shows, dance, and protest. It is not curated from above but made usable by the crowd. A platform rather than a program.
In a city where ground-floor space is either monetized or privatized, this project makes a claim for public interiority. Not as nostalgic public space, but as an active system for performance and visibility. It suggests that architecture at the base of the tower can do more than signal prestige; it can host culture.
This sunken lobby does not just frame the tower above. It reframes what architecture can do below. In doing so, it makes a new case for the civic potential of New York’s vertical heritage. It turns a lobby into a stage and an office building into a cultural landmark in motion.
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